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Legendary Telugu film lyricist and national award winner Veturi Sundararama Murthy died of cardiac arrest. Born at Peda Kallepalli village in Krishna district on January 29, 1936, Veturi began his career as a journalist in Andhra Prabha and Andhra Patrika Telugu dailies. Legendary Telugu actor N T Rama Rao was the first to recognise Veturi's writing talent and introduced him to the film industry. Veturi's songs in films like 'Sankarabharanam' and 'Sagara Sangamam' by ace director K Viswanadh won him national acclaim. He won the National award for best song for 'Raalipoyye Puvva Neeku Raagalenduke' from 'Matrudevobhava'. He won eight Nandi awards, instituted by the state government, as best lyricist.